AICE Media Studies

  For my music video, I used the conventions of my genre to my advantage. I used the cliché love and relationship related conventions of the pop music genre and incorporated that into my theme. Some of these conventions include a more feminine aesthetic and theme, looking and singing directly to the camera, and a storyline which revolves around a love story. Although my video doesn’t necessarily represent any specific social groups, my target audience were young woman, which I related to my “issue” of unrequited love, which was my theme for the video. This is a social issue which  I wanted to represent because it not only relates to me, but a large population of people with a similar demographic to me as well. Additionally, the fact that it came fr om personal experience made it quite easier to portray a storyline in the video.   Something that makes my product engage with audience is it's relatability. Firstly, the theme and storyline of my music video may come across a

Hey guys!! This is my final result for my music video. I hope you enjoy! <div style="padding:75% 0 0 0;position:relative;"><iframe src="https://player.vimeo.com/video/882745922?badge=0&amp;autopause=0&amp;quality_selector=1&amp;player_id=0&amp;app_id=58479" frameborder="0" allow="autoplay; fullscreen; picture-in-picture" style="position:absolute;top:0;left:0;width:100%;height:100%;" title="copy_4C614758-C233-40DE-9C21-F89B048FA849"></iframe></div><script src="https://player.vimeo.com/api/player.js"></script>  

 Hey guys! Today we will be discussing my editing process. We had a lot of raw footage, so this was a very long process. The app I used for my editing was Capcut. This was the same app that I used for my commercial. Although I did end up going with another app for the final result of my commercial, I did have an overall positive experience. It was a little harder considering I am using much longer clips rather than pictures as I did with my commercial. But, the app was quite beginner friendly and I was able to figure it out in no time. The first thing I did was take a series of pictures of the gum heart unraveling to the title. I then inserted these images into Capcut to create a stop animation style clip. The rest of the editing was quite simple. I just inserted the clips in order into Capcut. I also zoomed in on the clips which required it. That was my editing process. Thank you for reading!