AICE Media Studies

  For my music video, I used the conventions of my genre to my advantage. I used the cliché love and relationship related conventions of the pop music genre and incorporated that into my theme. Some of these conventions include a more feminine aesthetic and theme, looking and singing directly to the camera, and a storyline which revolves around a love story. Although my video doesn’t necessarily represent any specific social groups, my target audience were young woman, which I related to my “issue” of unrequited love, which was my theme for the video. This is a social issue which  I wanted to represent because it not only relates to me, but a large population of people with a similar demographic to me as well. Additionally, the fact that it came fr om personal experience made it quite easier to portray a storyline in the video.   Something that makes my product engage with audience is it's relatability. Firstly, the theme and storyline of my music video may com...

Hey guys!! This is my final result for my music video. I hope you enjoy! <div style="padding:75% 0 0 0;position:relative;"><iframe src="https://player.vimeo.com/video/882745922?badge=0&amp;autopause=0&amp;quality_selector=1&amp;player_id=0&amp;app_id=58479" frameborder="0" allow="autoplay; fullscreen; picture-in-picture" style="position:absolute;top:0;left:0;width:100%;height:100%;" title="copy_4C614758-C233-40DE-9C21-F89B048FA849"></iframe></div><script src="https://player.vimeo.com/api/player.js"></script>  

 Hey guys! Today we will be discussing my editing process. We had a lot of raw footage, so this was a very long process. The app I used for my editing was Capcut. This was the same app that I used for my commercial. Although I did end up going with another app for the final result of my commercial, I did have an overall positive experience. It was a little harder considering I am using much longer clips rather than pictures as I did with my commercial. But, the app was quite beginner friendly and I was able to figure it out in no time. The first thing I did was take a series of pictures of the gum heart unraveling to the title. I then inserted these images into Capcut to create a stop animation style clip. The rest of the editing was quite simple. I just inserted the clips in order into Capcut. I also zoomed in on the clips which required it. That was my editing process. Thank you for reading!